Business Plan for AimRel Consulting Group
Opportunity
Semiconductor industry is the field with extreme high requirements on product quality and reliability to serve the end customers. Most of small and mid scale IC design houses dont' have the staffs with knowledge on dealing with reliability risk management as issue occurred. This is the opportunity for starting up a reliability consulting business in the semiconductor field.
Global semiconductor sales now are expected to amount to $302 billion in 2010. The global automotive electronic has about $106 billion business and the growth rate is ~7.5% annually. In general the amount spending to safeguard the product quality is about 1% to 2% of total revenue. This indicates the worldwide reliability service market just for semiconductor industry itself should have at least $3 billion US dollars. For advance reliability simulation and forecast will be heavily rely on high expertise and experience staffs. The revenue that AimRel can generate can be either through itemized service or deliver the turnkey result per project basis.
Comparing with other existing company, AimRel is not just providing the service only but to deliver the total solution to the customer. We advise the customers what’s need to improve and enhance. In addition, AimRel staffs can identify the cause of issue and help to fix it.
Product Develop & Operation
The initial stage the company would like to focus delivering the high knowledge-integrated service but relative low overhead cost. This strategy will benefit the company and the customers most. In parallel, AimRel will target for the key reliability tests that no or only few reliability lab have the capability to deliver and focus on the consulting service. These reliability test services including board mount interconnect reliability test and power temperature cycling test. We may also utilize the outside analytical service to deliver the final result to the customer. It is believed that all the equipment expense could be paid off in one year and start to generate over 50% of profit annually from the beginning of the third year. Any service items with profit margin less than 30% will be either outsourced or establish the facilities at oversea. The oversea operation and field service can be established at Taiwan or China, which labor cost is only about a quarter or less of US operationy.
Problem / Pain
Most of small or mid scale IC design houses don’t have the staff with knowledge enough on dealing with reliability risk management as complicated case occurred. This is the edge that AimRel can cut in and get the business.
Who is the major customer?
AimRel will provide the reliability solution for the semidoncutor companies, especially small or mid scale companies. The customers in this revenue segment already have certain flagship products that will make significant revenue and they are targeted for major industrial or consumer electronic application.
Market
Target to service IC design houses with revenue between $20M to $500M. There is a demand on how to deal with the reliability risk at the high volume and high quality business segment, such as automotive and telecommunication industries.
AimRel professional staffs has excellent knowledge on device physics, failure analysis, reliability modeling to help the customer make the best risk and reliability justification from the comprehensive statistical analysis.
Market context?
- Certification from ISO-9001 / 16949 / Delphi / Continental
- Member of IPC, ASM, iNEMI, IEEE, AEC, JEDEC
- Conform to local safety & building regulation
Market Search Analysis
- iSupply Market Search Analysis
- Competitor Strategy Study
- Option and solution comparison
- Service and price comparison
Resource
- Fund raising from Venture Capital
- List of top 100 venture capital firms http://www.entrepreneur.com/vc100/stage/early-1.html
- Tax and Legal consulting needed
- Open a LLC or Corporate at Delaware or oversea such as Bermuda for tax saving
Risk & Award
- Need to constantly update the knowledge
- Most of business may need through referral
- Recruiting knowledgeable staffs
- Funding for oversea and the 2nd stage
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